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Chick-fil-A Bowl College Corner Debuts

 
PGA Championship winner Jason Dufner (Auburn) tees off on #11 in front of the Chick-fil-A Bowl College Corner during the opening round of the TOUR Championship by Coca-Cola while playing partner Kevin Streelman (Duke) looks on.  The two represented one of two SEC vs. ACC pairings in the opening round.

The Chick-fil-A Bowl brings the gridiron to the green, Sept. 19-22 at the TOUR Championship by Coca-Cola. 

ATLANTA As the top players in the world teed off at the TOUR Championship by Coca-Cola, some fans were tailgating on site, college football-style.

Thanks to a partnership with the Chick-fil-A Bowl, a unique fan experience debuted in the form of the “Chick-fil-A Bowl College Corner” – a new elaborate hospitality area located between the 10th green and the 11th tee at the East Lake Golf Club. Fans with tickets for this special tailgating experience get to enjoy all the trappings of a great southern college football tailgate while they watched the players make their way around the course.

Amenities include a 300-person hospitality tent with covered open-air seating, all-inclusive food and beverage, TVs, a special area featuring tailgate-style games and activities available only to fans inside the Chick-fil-A Bowl College Corner. Fans also get to rub elbows with former college football coaches, players and golfers who are likely to make appearances.

“Can’t decide between a weekend of golf or college football? … Do BOTH!” said Gary Stokan, Chick-fil-A Bowl president and CEO. “We want fans to have a chance to celebrate their passion for college football and experience the TOUR Championship in the same way they spend a college football Saturday by supporting their alma maters. It’s the best of both worlds and the beginning of a passionate new tradition of integrating golf and college football.”

To further enhance the experience, blending golf and college football, players and fans alike are encouraged to wear their alma mater’s college colors and team gear on Friday, Sept. 20 while cheering on their favorite golfers and their respective universities.

“I’m a huge college football fan myself and I’ll be the first to commit to wear the black and gold of Vanderbilt on Friday to show support for my Commodores,” said Brandt Snedeker, winner of last year’s TOUR Championship by Coca-Cola and the 2012 FedExCup. “I hope there will be some other Vanderbilt fans out there supporting me. Anchor down!”

“This is a great partnership between two of Atlanta’s biggest sporting events,” said Tom Clark, Executive Director of the TOUR Championship by Coca-Cola. “So many of our players and fans are also fans of college football and follow their respective alma maters. The Chick-fil-A Bowl College Corner will highlight the passion for both golf and college football in this community, with the ultimate goal of raising more money for charity and the East Lake Foundation.”

In keeping with its mission, the Chick-fil-A Bowl has established that a portion of the proceeds from the hospitality area will benefit the East Lake Foundation.

The FedExCup Playoffs consist of four events, beginning with the top 125 players in the FedExCup standings at The Barclays on August 20-25 and culminating with the TOUR Championship by Coca-Cola in Atlanta, where the 2013 FedExCup champion will be determined. After The Barclays, the number of players is cut to 100, then to 70 after the second event, the Deutsche Bank Championship, and finally to 30 players following the BMW Championship to set the field for the finale of the FedExCup, the TOUR Championship by Coca-Cola.

About the Chick-fil-A Bowl
The Chick-fil-A Bowl is the ninth-oldest bowl game in the country and hosts the longest-running rivalry series between the ACC and SEC. Now in its 46th year, the Chick-fil-A Bowl has established itself as one of the nation’s elite bowl games with a string of 16 consecutive sellouts and has earned a reputation as one of the most competitive bowls in the nation. Fifty-six percent of its games have been decided by a touchdown or less. The Chick-fil-A Bowl has disbursed more than $117 million in team payouts over its 45-year history and has increased team payout every year since 1996. The Bowl also leads all other bowl games in charitable and scholarship contributions, giving more than $15 million to organizations in need since 2002. Other events under the Chick-fil-A Bowl brand include the Chick-fil-A Bowl Challenge charity golf tournament each spring and the Chick-fil-A Kickoff Game season-opening game over Labor Day weekend.

More information about the Chick-fil-A Bowl and its events is available at www.chick-fil-abowl.com. For news, updates and insider information, follow us on Twitter at @ChickfilABowl or find us on Facebook at www.Facebook.com/ChickfilABowl.

About the TOUR Championship by Coca-Cola

The top 30 players in FedExCup points after the BMW Championship qualify for the TOUR Championship by Coca-Cola, the finale of the PGA TOUR Playoffs for the FedExCup.  FedExCup points are reset prior to the TOUR Championship by Coca-Cola, ensuring a real shootout as all 30 players in the field will have a mathematical chance of winning the FedExCup with a victory at the event.  The TOUR Championship is annually contested at Atlanta’s renowned East Lake Golf Club, the formative home of the legendary Bobby Jones. The 2013 tournament will be played Sept. 18-22.  In 2012, the TOUR Championship by Coca-Cola made contributions totaling more than $2.25 million to charities and proudly supports the East Lake Foundation and The First Tee. The tournament is the number one annual fundraiser for the East Lake Foundation. Since 1998 the TOUR Championship by Coca-Cola has donated more than $15.5 million to charity, both locally and nationwide.

CONTACTS:
Chris Reimer, PGA TOUR, 904.806.6614, creimer@pgatourhq.com
Heather Thompson, Hope-Beckham, 404.604.2612, hthompson@hopebeckham.com
Matt Garvey, Chick-fil-A Bowl, 404.586.8496, mgarvey@cfabowl.com





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